Marketing Team Lead

Location US-OH-Richfield
Posted Date 3 weeks ago(4/1/2021 9:39 AM)
Job ID
27475
# of Positions
1
Division
National Interstate
Category
Corporate Communications
Position Type
Full Time

Overview

National Interstate is a member of Great American Insurance Group. As one of the leading commercial transportation insurers in the nation, we offer risk financing solutions in all 50 states tailored to meet the needs of a wide variety of transportation classes. Our offerings include traditional insurance and innovative alternative risk transfer (ART) programs, including more than a dozen group captive programs catering to niche wheels markets. We are proud to be a multiple Northcoast 99 winner and Cleveland Plain Dealer Top Workplace in Northeast Ohio. It is because of our talented and dedicated team that we are able to live out our company values of integrity, transparency, fairness, accountability, empowerment and collaboration with each transaction we make. If you are ready to join an engaging and driven team such as ours, we would love to hear from you!

Responsibilities

We are currently looking for a Marketing Leader to further amplify our brand and lead both internal and external communications.  The ideal candidate will be eager to tackle the challenges of building brand recognition in a variety of different formats, including print, digital and social media.  This is an excellent opportunity to drive innovation in a stable industry ripe for growth, disruption, and change.

 

Scope of Role:

  • Serves as the strategic owner and visionary of the National Interstate and Vanliner brand, acting as brand ambassador to provide guidance and input as needed.
  • Passion to work cross-functionally as to ensure brand continuity and identity, while creating exciting and engaging messaging for end users.
  • Create, drive, and manage an editorial calendar for content marketing.
  • Support the implementation of marketing initiatives through the execution of creative content, promotions and other mechanisms that help to effectively reach key stakeholder, including employees, customers and supporting community with key messaging to deliver maximum impact.  
  • Research, recommend and implement marketing programs designed to deliver a personalized and tailored experience to our customers.
  • Provide writing and presentation development with capability to articulate and explain complex initiatives, programs, and value propositions to a broad range of audiences. Writing will include  press releases, newsletters, announcements, or articles.
  • Interpret and analyze reports translating the data into actionable insights and recommendations for future initiatives.

Qualifications

  • Bachelor’s degree or equivalent experience
  • 7 + years of experience in a Marketing role and leadership experience
  • Ability to manage a team of creative and communications professionals, as well as coordinate outside resources.

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